You can train and engage clients in numerous ways, including through a fitness business podcast.
When you choose your fitness business model and start marketing your PT business, podcasting will present an exciting strategy promising many benefits.
Key among them is that you'll attract more clients and create a loyal fitness community for your brand.
Here's more about fitness podcasting and how to get started today!
When you become a personal trainer, you'll actively contribute to the fitness industry with any content you publish in any format.
Hosting your own podcast can be another outlet for your content marketing, considering that over 546 million people listen to podcasts worldwide.
Based on this data, imagine the potential impact of starting a fitness business podcast on your brand and finances. Let's explore the benefits:
Personal trainers must establish credibility, and podcast hosting can showcase your expertise.
You can use the platform to discuss training techniques, share client success stories, break down complex fitness concepts, or interview industry experts.
In short, the podcast will demonstrate your knowledge directly to potential clients.
A fitness business podcast opens multiple income opportunities beyond traditional training.
For instance, you can monetize through sponsorships from fitness brands, premium subscriber-only content, and affiliate marketing for equipment or supplements you genuinely use.
Like many successful fitness podcasters, you can also leverage your shows to sell online courses, training programs, or exclusive coaching packages.
Unlike one-on-one training sessions, podcasting lets you reach thousands of listeners with the same time investment.
You can record episodes during off-peak hours and share your expertise while you sleep.
You'll constantly market your services and build your brand without sacrificing client training time.
Releasing episodes on various fitness topics creates a unique two-way relationship with your audience.
After hearing your voice regularly, listeners will feel like they know you personally, and you can build an engaged community through episode discussions, Q&A segments, and listener challenges.
This creates a community for referrals and potential clients who already trust your methods.
Running a podcast gives you legitimate reasons to connect with fitness industry experts, successful trainers, and influential athletes.
Each guest interview will provide valuable content for your listeners and expand your professional network.
In return, you can get collaboration opportunities and business partnerships that are unavailable otherwise.
A podcast is a portfolio of your communication skills and industry knowledge.
As such, it can help you stand out when event organizers, media outlets, and brands seek fitness experts who can articulate complex topics clearly.
Starting your fitness podcast doesn't have to be complicated. To get started:
You probably already have a personal trainer niche, so you'll need the same focus for your fitness business podcast.
This way, you'll stand out among over 3 million podcasts in the world, 4.42% of which are sports-affiliated.
Look at your expertise and your target audience's needs. Do you want to focus on strength training tips, nutrition science, or business strategies for other trainers?
Your specific angle will help you create focused marketing content that can attract dedicated listeners.
You can start a video or audio-only podcast or do both by recording video and stripping the audio for podcast platforms.
As a personal trainer, you have a unique advantage with video podcasts, you can demonstrate exercises and connect visually with your audience, especially when you publish them on YouTube.
Video builds your brand faster since viewers see your training style.
However, while audio-only podcasts don't allow for show-and-tell, they require less production time and equipment.
Invest in a USB microphone like the Blue Yeti or Audio-Technica ATR2100x for audio podcasting, plus closed-back headphones.
If you're doing video, add a quality camera like the Sony ZV-1 or even a recent iPhone with a tripod and basic lighting equipment.
Your gym can double as your recording studio, but ensure you have a quiet, echo-free space for recording.
Map out your first episodes with detailed scripts or outlines. For video podcasts, write two-column scripts,one column for what viewers see, another for what you'll say.
Include camera angles, demonstrations, and key visual cues.
For audio, create bulleted outlines with your main talking points and any statistics or research you'll reference.
You can consider mixing different episode formats, such as:
Record in batches to save setup time, especially for video content.
You can film multiple episodes when your gym is quiet, like early mornings or off-peak hours.
Create a pre-recording checklist covering audio levels, lighting (for video), and equipment placement.
Pro tip: Record three to five episodes before launching to understand your workflow and ensure consistent quality.
When editing, focus on removing long pauses, background noise, and significant mistakes.
Also, keep your episodes punchy and engaging by cutting any sections that don't add clear value.
You can use YouTube as the primary hosting and distribution platform for video podcasts.
A hosting service like Spotify for Creators (formerly Anchor FM) or Buzzsprout will distribute your audio content to platforms like Spotify and Apple Podcasts.
If you're doing both formats, create a consistent system to manage video and audio releases.
Design cohesive branding that works across video thumbnails and audio cover art and reflects your fitness business.
For video, create engaging thumbnails that stand out in YouTube searches.
Your audio cover art should be equally eye-catching in podcast directories.
Also, write a compelling show description that clearly explains what listeners will gain from your podcast.
Maintain consistent intro sequences, background music, and outro calls to action across both formats.
Promote your podcast through your existing training clients and social media followers.
To drive traffic to your full episodes, share behind-the-scenes videos on Instagram or TikTok.
In addition, create audiograms (animated audio clips) to promote audio episodes on social media.
Finally, encourage listeners and viewers to subscribe and leave reviews, as this boosts your visibility on podcast and video platforms.
Learning from successful fitness podcasts will give you a roadmap for your own show. Here are the standout podcasts to learn from in 2025:
Currently one of the leading fitness business podcasts worldwide with nearly half a billion downloads, The Mind Pump features four veteran trainers who've produced over 2,400 episodes.
They tackle everything from muscle building to longevity, taking live calls and interviewing industry experts.
The podcast is available on Spotify, SoundCloud, iTunes, Stitcher, and Google Play.
Host Justin "JT" Tamsett focuses exclusively on the business side of fitness, making this Spotify-hosted fitness business podcast essential if you want to grow your client base.
With over 1 million downloads, The Fitness Business Podcast brings actionable advice from industry experts on improving member retention, building high-performing teams, and boosting revenue.
Hosted by David Thomas Tao, BarBend delivers unique insights from world record holders, elite coaches, and leading researchers in strength training.
Each episode delves into competition strategies, coaching techniques, and cutting-edge research findings. It's hosted on Spotify and Apple Podcasts.
That's everything you need to start your fitness business podcast, find more opportunities to network, and attract new clients.
When more clients start trickling in, use PT Distinction's personal trainer software to convert them.
PT Distinction lets you create and organize client programs, track progress, and deliver premium content seamlessly.
You can even share podcast highlights and exclusive content through the platform's built-in communication tools to keep your audience engaged between episodes.
We'll get you up and running in no time. Start with our zero-risk free trial and build your personal training empire today.
